How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 00:23
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
Perception
Why are people saying that Taylor Swift is the smartest person on Earth?
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Good marketing is doing this well.
Product
What is a good moisturizer and sunscreen for oily skin for a girl like me who is 17?
People
Place
Processes
Nintendo Switch 2 sales shatters records, most-sold console in 24-hour period - TweakTown
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.